Brand

The story behind Ava Presley.

Ava Presley, a prom brand owned and operated by Vance Scott and Jennifer Strafer, has a fascinating story. Vance and Jennifer, friends and colleagues in the prom social occasion industry for over 30 years, had a conversation in 2016 about Vance’s young daughter. Vance shared her name with Jennifer, Ava Presley Scott. Jennifer immediately recognized the potential of the name and suggested it as a great prom brand name. The rest is history! Vance trademarked the brand after that.

Fast forward to 2021, Jennifer resigned from her position of head of sales at a leading manufacturer of prom and pageant dresses and reached out to Vance. Vance expressed his interest in having Jennifer come on board and rebrand Ava Presley and proposed a partnership to run the brand. Jennifer enthusiastically agreed and the two embarked on a new venture.

Vance, with his Southern Alabama/Texas personality, and Jennifer, with her no-nonsense Jersey/Texas girl attitude, make the perfect duo. Together with Nasya, Joanna, Alison, Lillian, Kendal, Jason, Tami, Rita and Tammy, they work tirelessly to bring you the beautiful dresses you see. Despite facing numerous challenges, including a significant increase in tariffs and the complexities of doing business in China and India, they’ve overcome these obstacles. Every day as a small brand presents new challenges, but their ultimate goal is to help every girl find the perfect dress and cherish the special moments they wear. 

Over the years, Ava Presley has been dedicated to bringing unique and beautiful dresses to all girls. They have worked hard to maintain affordable prices while building a strong brand. 

Ava Presley, a fashion-forward designer prom and special occasion dress brand, is renowned for its statement unique long and short gowns. Our gowns feature bold colors, unique prints, feminine details and unforgettable silhouettes. Ava Presley brands are now available in top prom ,social occasions and pageant stores across the country and on prominent prom websites. Recently, they have styled dresses for Emily Ann Robert’s country music concerts and their pageant gowns have graced local and national pageant stages. Despite being a small and emerging brand, Ava Presley is working diligently to expand its reach and make a significant impact in the prom, pageant, and social occasion fashion industry.

The Ava Presley customer isn’t looking for the dress everyone else is wearing. The Ava Presley girl wants something different something fabulous, feminine, confident and impossible to forget.

She likes to bring the sparkle to every occasion! 

Reason why girls search out and buy Ava Presley.

Unexpected Color - pinks, blues, vibrant bright and sophisticated statement colors.

Signature Prints - florals, brocades and fashion-forward prints that stand out in a sea of solids.

Statement Details - corsetry, bows, crystals, dimensional florals, dramatic backs and beautiful embellishment.

Flattering Fit - silhouettes designed for different bodies and different personalities.

The Wow Factor - dresses designed to photograph beautifully and make an entrance.

Ava Presley is based in Dallas, Texas, also has a showroom in Atlanta, Georgia. They showcase their collection twice a year during regional markets.

Ava Presley’s brand is active on social media platforms like Instagram, TikTok, Facebook, Pinterest and YouTube, where they post daily. What sets their brand apart is their love for interacting with and reposting photos of girls wearing their dresses.

Vance and Jennifer thank you for supporting their small brand. They look forward to helping you bring the sparkle and glam to your next event. 

Ava Presley offers opportunities for internships and for customers to apply for model and social media content. 

For inquiries about brand collaborations, please send an email to PR@avapresley.com